In a bold effort to regain market share and ease the financial burden on households, MultiChoice Nigeria has announced a 50% price cut on its DStv decoder.
The price has been slashed from ₦20,000 to ₦10,000 as part of a fresh campaign to boost subscriber numbers.
The company unveiled the discount on Tuesday under its new “We Got You” initiative, which is targeted at addressing the sharp decline in subscriptions amid Nigeria’s current economic challenges.
“We want to ensure our customers feel appreciated and have access to the best entertainment every day,” said MultiChoice Nigeria CEO, John Ugbe. “The ‘We Got You’ campaign is about making premium content more accessible and showing that DStv offers something for everyone, not just football fans.”
Ugbe added that the platform is repositioning itself as a source of daily value across diverse genres — from drama and movies to kids’ programming and news — encouraging viewers to explore more than just sports content.
The announcement also included a limited-time promotional offer: from June 16 to July 31, 2025, subscribers who pay in full for their current package will receive a free upgrade to the next package tier.
According to the company, the pricing adjustment and bonus upgrade are part of efforts to respond to the country’s economic realities.
The move follows a significant subscriber loss of 1.4 million users recorded between March 2023 and March 2025 — a drop linked to Nigeria’s economic downturn and a series of controversial price hikes.
In the past year alone, MultiChoice has raised prices on its DStv and GOtv packages three times — in April 2023, November 2023, and most recently in April 2024, with the latest hike taking effect on May 1.
